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Salvation Army receives Kettle campaign donations by credit card


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Donating to The Salvation Army will be a little different this holiday season.

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The charity is rolling out a “Push to Donate” feature with its annual Christmas Kettle Campaign. The contactless, credit or debit card method will make it possible to donate more securely against COVID while making it easier for those who want to support fundraising but have no cash on hand. A card reader will prompt donors to choose between a $ 5, $ 10, or $ 20 donation, before tapping their card to make payment. Regular cash donations will also be accepted.

“We need to provide our donors with creative solutions for giving in today’s cashless society,” said Major Jamie Locke, public relations secretary for Sally’s Alberta and Northern Territories division. Ann.

The contactless system was first used on a trial basis in 2020, but this year Locke said the digital payment method will be available in almost all kettles. The kettles will always be deployed in commercial spaces, and they will be frequented as usual by volunteers.

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“You’ll always see a kettle host standing there, maybe ringing bells, so you can say ‘Merry Christmas’ and have a trade or a greeting,” Locke said.

The organization hopes the new method will provide an increase in donations, which support several year-round and seasonal Sally Ann programs, including emergency shelters, food baskets, Christmas toy drives and more. Again. He set a fundraising goal of $ 3.1 million in Alberta and the territories.

“Last year was tough – kettle donations were down due to the impact of the pandemic,” Locke said.

This year, demand for programs supported by The Salvation Army through the Kettle Campaign is high, exacerbated by the COVID-19 pandemic.

“There are a lot of people in need. This year the pandemic has caused an increase in the number of people coming not only to our organization but to others, ”Locke said.

“And so, collectively, we are working in partnership with all of these organizations to try to meet the needs of vulnerable people in our communities who are in desperate need of our help. “

The Kettle 2021 campaign kicks off with a virtual event called Hope in the City Thursday at noon. The event will feature an opening speech by Suncor Energy CEO Mark Little and stories about the charity’s work in the community.

You can register for the event or make a donation on Salvation Army.ca/alberta .

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Twitter: @michaelrdrguez